Communication is a powerful tool, and I view designers as having the unique opportunity to communicate predominantly through visuals, with color, type, layout, and forms pieced together in such a way that a message is conveyed.
As I design, I seek to be empathetic to people’s needs, to the goals of an organization, and to the impact it has on the viewer. I explore possibilities through brainstorming, word mapping, planning, and sketching. I almost always start by hand, working on paper, before moving to the computer.
My process involves list-making, arrow pointing, color categorizing, and lots of words. Despite being a visual designer, articulating a tone or direction with words or phrases allows me to grasp a concept and move towards a design direction with clarity. I approach design as a visionary and a lover of “the big picture,” but I am also detail-oriented and pursue precision in my mark-making.
